With 4+ years of UX design experience, I’m passionate about using design thinking to create intuitive user experiences that balance business goals and user needs. I am experienced in end-to-end product design, from user research to final prototypes and in working in fast-paced environments and balancing strategic product vision with immediate priorities.
EXPERIENCE
Senior Associate Product Designer - American Express
May 2025 - Present · London
Working in international team, my responsibilities include looking acquisition journeys for consumer and business customers in top 5 markets - UK, Canada, France, Australia and Mexico. As well as ensuring consistency across markets, I:
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Designed quick comparison view of trending cards in Mexico market, delivering evidence based designs projected to drive a 3% uplift in application start rates and $1.1M in revenue increase.
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Designed the Shop Hub in Canada market, informed by three research studies and aligned with US market standards, contributing to an estimated $3M revenue increase.
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Led discovery and design definition for the Business International Acquisition experience. As part of this initiative, I synthesised insights into a user-needs framework, ran two cross-functional ideation workshops and produced high-quality designs that were tested with prospect users.
Product Designer - BJSS
January 2022 - May 2025 · London
Working in an agile environment for public and private sector clients with the work spanning all stages of the double-diamond proces. In addition to the two long-term projects below, I have worked on quick-turnaround initiatives for Veterinary Medicines Directorate, Specsavers Optical Group and Bet365.
NHS App
2 years
Improving patient's experience of viewing and understanding test results.
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Led discovery phase by conducting user research with patients, GP staff and NHS England stakeholders.
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Translated user research insights into design concepts by running collaborative ideation workshops.
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Designed high-quality features by utilising NHS Design system and prototyping kit, improving patient engagement by 13%.
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Ensured a smooth handover process from design to development and managed bi-weekly releases.
British Airways
1 year
Re-design of customer account features including login experience and loyalty scheme content.
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Defined problem space by analysing over 20 documents of existing research and identified opportunity areas for improvement.
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Facilitated team workshops to define strategic roadmap and identified immediate priorities for design.
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Ran usability testing to evaluate new concepts and fed into iterative design loop.
Optimisation Assistant - Dentsu
August 2021 - January 2022 · Manchester
Assisted in delivering conversion optimisation programmes focusing on increasing revenue for a wide range of clients including retail, health, and travel sectors. Led research projects and analysed quantitative and qualitative data, extracted insights, and created final deliverables.
UI Design with Figma - Experience Haus
EDUCATION
January 2023 - March 2023 · London
MA User Experience Design (2.1) - Loughborough University
September 2020 - September 2021 · Loughborough
BA Architecture and Built Environment (2.1) - University of Nottingham
September 2017 - July 2020 · Nottingham